"An SEO consultant is going to take their bag of tricks and essentially arm your website and engage in a battle of wits with the browser and their search engine ranking formulas."
Search Engine Optimization (SEO)
SEO for your Soul
Like chicken soup but, different...
SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google's index.